Sales, Marketing and Service are no longer different industries, let alone different departments.
An effective sales process is backed by the research in marketing and followed up by dedicated service. Accruence is there to support your business in every interaction during each stage of your customer’s journey. Our core business is split into three main branches:
ACCRUENCE X acts as an external marketing department and consolidates all of your marketing efforts to create a clear, focused and consumer-oriented message, all while building a transformative relationship with your clients.
ACCRUENCE DIGITAL combines state-of-the-art internet marketing with highly targeted data science to attract customers, gather leads and guide them through the sales process. This includes the creation of complete websites, landing pages, sales funnels and social.
ACCRUENCE LIVE takes your brand on the road, producing award-winning trade show booths and corporate event experiences that create an emotional connection between your brand and your audience.
From the moment your customers first hear your name, to way after they have successfully become your client, your customers are on a journey.
For years, marketers have resorted to demographics to discover who their prospects are and to create buyer personas. While there is still a place for demographics, who they are does not tell you nearly as much as how they think or act.
Enter: Psychographics. By understanding how your buyers think and act, you can gain insight into WHY your prospect makes a purchasing decision and align your message accordingly.
We then use this data to dive deep into your prospects brain to discover what exactly triggers them to say yes during all parts of your customer’s journey, and build your marketing message around that.
To get the most out of our targeted marketing approach, it’s important that everybody is pulling at the same string.
That’s why we offer you to consolidate all of your external marketing efforts, so you can benefit from a clear, focused and consumer oriented message, ensuring that your strategy is turned into reality and allowing you to focus on your core business.
All of our digital marketing campaigns are based on a customer-focused, inbound perspective — we understand what your customers respond to and what turns them away, so we create content accordingly, to attract, convert and retain them.
Our data-driven approach allows us to target your prospect with the right messaging at the right time, at every stage of their journey. This includes the creation of paid ads, landing pages, sales funnels and complete websites as well as the production of the necessary media assets and content.
Our experience has shown that the digital economy is so rapidly changing, you can’t just create a site or campaign and be done with it. A high-performing campaign is continuously optimized for conversions. That’s why our methodology is split into three parts: Strategy, launching a data-backed first version followed by a continuous improvement period.
Accruence is not a traditional top-down digital or creative agency. Put bluntly, we don’t care if your ad was designed by the best artist in the world, unless it helps you close the sale. We care about ROI and conversion rates, and if we didn’t help you make a sale, then we’ve lost. No matter how pretty your campaign was.
Many companies have given up on trade shows and live events because they feel it’s not worth it anymore. The truth is: they’re right. If you show up with a mediocre-looking booth, an unmotivated sales team that just hands out pens and flyers and fills out paperwork, and no clear, consumer-focused messaging, trade shows are a waste of money and time.
However, this seems to contradict the fact that the industry is steadily growing and over 80% of trade-show attendees have buying authority (CEIR).
The opportunity is there, you just have to use it.
An integral, often underestimated part of attracting the right people at trade-shows is your booth. That’s why we work with some of the best booth-construction companies in Europe to build award-winning, custom trade-show booths that act as a visual representation of your brand, using a modern design approach with a focus on integrated media.
In addition to trade shows, we also organize and host live events such as product launches, company celebrations or showcase events.
Let us help you change the way you sell.
More Leads. More Clients. More Growth.