Your prospects have changed the way they buy. It's time to change the way you sell.
Over the past decade, we have seen an increasing convergence between sales, marketing and service. The classic salesperson used to be a walking PowerPoint, taking the same pitch from prospect to prospect without adding value, praying for a sale to come out of it.
Today’s global prospect has access to dozens of products or services just like yours with the tap of a finger.
In fact, 60% of buyers have already completed their purchase decision before speaking to a salesperson.
At Accruence, we set out to find the optimal solution to streamlining a sales process by first looking into how a sale occurs. The answer lies in the right combination of data and emotion.
Before you can sell anything to your audience, you must know their desired end result. Learning about your prospect’s desired outcome allows you to tailor your offers specifically to them, immediately adding value and resolving objections that would otherwise stand in the way of your sale.
Relationships matter. People will never give you their money before they give you their time. 95% of purchasing decisions happen subconsciously (HBS), even when you are selling high ASP products or services.
Companies often forget that even in a B2B setting, it’s still a person making the decision to buy — not a company. In fact, for the decision maker, there is a lot of personal risk and emotional volatility in making a purchasing decision for a company. A B2B message needs to include the rational and tactical business case, and the personal psychological component.
Accruence can help you proactively leverage relationships with your clients and prospects to get more leads and close more deals.
Let us help you change the way you sell.
More Leads. More Clients. More Growth.